Africa’s most gifted set to take flight with 2010 Channel O Music Video Awards

2010 Channel O Music Video Awards

Africa’s most gifted musicians are set to take flight with the just-announced nominations for the 2010 Channel O Music Video Awards.

Like the pan-African vision of the channel that spawned the awards, the nominees in this year’s Channel O Music Video Awards are confirmation of the exceptional music talent that is being created in so many parts of Africa. From Hip-Hop to Dancehall; from Kwaito to Afro Pop; from Ghana to Angola; from Namibia to Kenya – and so many other countries and music genres! – it’s impossible not to be impressed by the nominees in this year’s event and what they say about the healthy state of Africa’s contemporary music scene.

“What’s especially pleasing this year is the reach of the nominees,” says Yolisa Phahle, Channel Director of M-Net’s Special Interest Channels. “It’s great to see a country like Angola make its presence felt and there is a strong showing by artists from Ghana, Kenya and South Africa. It’s now up to the artists and fans to mobilise in order to secure votes for the music videos that they believe deserve the honour of a Channel O Music Video Award. In the end, it’s the fans who decide who walks away with the statuette.”

In total, the 2010 Channel O Music Video Awards are spread across 14 categories – with five nominees in each category, except Most Gifted Video of the Year which features six nominees. After his high profile in the recent 2010 FIFA World Cup it’s no surprise that Somalian-born rapper, K’Naan, is one of the leading nominees this year with three nods. His video for “T.I.A.” has earned him a nomination in the Most Gifted Video of the Year category as well as for Most Gifted Hip-Hop Video and Most Gifted Male Video. The latter category is likely to be hard-fought and alongside K’Naan, it features Nigeria’s Wande Coal (“Bumper To Bumper”), Nigeria’s Banky W (“Strong Thing”), Botswana’s Zeus (“Champagne Music”) and South Africa’s Black Coffee (with the video for “Juju” featuring Bantwini).

“In the end, it’s the fans who decide who walks away with the statuette.”

Also notching up three nominations is Nigeria’s M.I. whose video with Djinee – “Safe” – has ignited the continent-wide career of the rapper. Alongside Most Gifted Video of the Year, “Safe” sees M.I. in the running for Most Gifted Newcomer and Most Gifted Duo, Group or Featuring. Watch out too for Djinee, M.I.’s collaborator on the track, who is also a contender for Most Gifted Newcomer with the video “Overkilling”. Other nominees in this closely-watched category – designed to honour Africa’s emerging talent – is Mozambique’s Gabriela with “Mina Nawena”, and two new South African talents: Octave Couplet and Hydro with “Do Ur Thang” and L-Tido and T-P’s “Calling”.

Mozambique features strongly in this year’s nominees list with Gabriela and Dama Do Bling (“Casar Com Outra”) up for Most Gifted Southern Video. Their compatriot Lizha James represents Africa’s gifted female artists in the Most Gifted Video of the Year nominees list and her song with Loyiso – “Vou Te Atacar’ – has also earned the Mozambican a nomination for Most Gifted Female Video. Most Gifted Female Video additionally has Nigeria’s Kenny Saint Brown featuring the late Da Grin (Turn Me Around”), Nigeria’s Mo’Cheddah featuring Othello (“If You Want Me”), South Africa’s Thembi Seete (“Free”) and Kenya’s Witness (“Attention Please”).

“The video for “Umlilo” has turned the popular Durban Kwaito outfit into leading nominees…”

Ghana’s D-Black and Kwaku-T are another leading contender with their video “Breathe”. It’s up for Most Gifted Video of the Year and Most Gifted Hip Hop Video. Samini also represents the West African country in the category Most Gifted Ragga Dancehall Video with the video “Sweet Mistake” whilst Ghana’s Jon Germain is in the running for a Most Gifted R&B Channel O Music Video Award with the video “In My Head”. Another nominee for Most Gifted R&B is Anselmo Ralph whose “Domesticado” flies the flag for Angola along with Big Nelo whose “Hoje E Surra” is up for Most Gifted Dance Video. The Angolan will have a strong contest on his hands in the latter category: also up for this coveted award are four South African videos – DJ Cleo’s “Mzimba Shaker”, Liquideep’s “Fairytale”, DJ Vetkuk vs. Mahoota and Professor’s “Bayete” and Big Nuz featuring DJ Tira with “Umlilo”. The video for “Umlilo” has turned the popular Durban Kwaito outfit into leading nominees at the 2010 Channel O Music Video Awards by also earning nominations in Most Gifted Kwaito and Most Gifted Southern Video as well.

Alongside these nominees, there are plenty of others who have earned multiple nods including Kenya’s Nameless also whose collaboration with Hadiba “Sunshine” is up for Most Gifted Afro Pop and Most Gifted East Video. The 2010 Channel O Music Video Awards are set to take place on Thursday 4 November at the Sandton Convention Center.

      Voters can have their say by voting via SMS [SMS the artist code to the number [+27 83 920 8406], on the web ( or on their mobile phones [ or on MXiT].


    *Voting starts today

The Nominees Are:
The Nominees Are:

Most Gifted Male Video
Wande Coal – Bumper To Bumper
Banky W – Strong Thing
Zeus – Champagne Music
Black Coffee/Zakes Bantwini – Juju
K’naan – T.I.A

Most Gifted Female Video
Kenny Saint Brown/Da Grin – Turn Me Around
Mo’cheddah/Othello – If You Want Me
Lizha James/Loyiso – Vou Te Atacar
Thembi Seete – Free
Witness – Attention Please

Most Gifted Newcomer
M.I. /Djinee – Safe
Djinee – Overkilling
Gabriela – Mina Nawena
Octave Couplet/Hydro – Do Ur Thang
L – Tido/T-P – Calling

Most Gifted Duo, Group Or Featuring
M.I. /Djinee – Safe
P Square/J-Martins – E No Easy
Tumi/Bricks & Tracy Lee/Tr – Bambezela
Deep Level – We Run This City
Obita/Loyiso – Everybody Dance

Most Gifted Dance Video
Big Nelo – Hoje E Surra
Dj Cleo – Mzimba Shaker
Big Nuz/Dj Tira – Umlilo
Liquideep – Fairytale
Dj Vetkuk Vs Mahoota/Professor – Bayete

Most Gifted Ragga Dancehall Video
General Pype/Naeto C,Vector, Sasha, Da Grin & Gt – Champion (Remix)
Samini – Sweet Mistake
Buffalo Souljah – Too Many Of Me
Kwela Tebza/Various Artists – Better Day (Remix)
Wyre – Uprising

Most Gifted Afro Pop
Anogiri – Oyibo
P Square/J-Martins – E No Easy
Ntando – Ngiyosebenza
Jozi – Party Time
Wyre – Uprising

Most Gifted Rnb
Tolumide – My Love
Jon Germain – In My Head
Anselmo Ralph – Domesticado
Urban Reign – Addicted
Gelly – Mzuri

Most Gifted Kwaito
Gazza – Shukusha
Fishman Ft Gal Level – Let’s Hook Up
Big Nuz/Dj Tira – Umlilo
Mzambiya/Howza – Badala
Tkzee – Sdudla

Most Gifted Hip Hop Video
D-Black & Kwaku-T – Breathe
Naeto C – Ako Mi Ti Poju
Teargas – Go Away
J.R/Hip Hop Pantsula – Show Dem (Make The Circle Bigger)
K’naan – T.I.A

Most Gifted South Video
Buffalo Souljah – Ezandhla Phezulu (Hands Up)
Dama Do Bling – Casar Com Outra
Proverb/Hip Hop Pantsula – Breadwinner
Big Nuz/Dj Tira – Umlilo
Pro – Sekele

Most Gifted East Video
C.R.I.S.I.S – Play On
Avril – Mama
Nameless & Habida – Sunshine
Obita/Loyiso – Everybody Dance
Shaa – Zamu Yangu

Most Gifted West Video
2 Face – Implications
Da Grin – Pon Pon Pon
Becca/Samini – Fire (Remix)
J-Town – Guns & Roses
Sasha/Naeto C/Sauce Kid – Making Money (Remix)

Most Gifted Video Of The Year
D-Black & Kwaku-T – Breathe
M.I. /Djinee – Safe
Lizha James/Loyiso – Vou Te Atacar
Teargas – Party 101
Tkzee – Dikakapa
K’naan – T.I.A