I guess every one who follows urban mzansi music has heard about Kabelo’s Faith Records. Kabelo who successfully launched his Reebok Shoes last year has obviously seen an opportunity in the Recording Industry, particularly in the South African Music Industry.
Kabelo set out Faith Records’ goal clearly during the launch party on the 25 of July when he said “Our vision is to go full blast and be totally independent…”.Given that TS Records (DJ Sbu), Kalawa Jazzmee (O’Skido) and Triple 9(Arthur “Vuvuzela”) have not achieved this independence one under stands why Kabelo goes on to say “…but I don’t know how viable that is…”. This shows that Kabelo knows exactly what he is up against and this clear vision can only propel Faith Records to success.
Three years ago D Rex (Groove Machine) and Kabelo (Groove Luv), combined there record labels creating Groove Luv. So why has the name been changed to Faith Records? Firstly Faith Records needs all kinds of faith to meet its goals as D Rex put it, “…we’re both born again Christians, but you don’t have to be a Christian to understand that to do anything you have to have faith.” “All things are possible with faith, with faith you can get through any obstacle…”
D Rex later goes on to say “…It’s about brand building, an artist is more important than a CD…,” referring to the music market. This in my opinion is the key to being “totally independent”. Not only has the name change been a re-branding but it has been a successfully rebranding as Faith Records has attracted a lot of press coverage.
Like the other South African Record labels Faith Records will handle production and marketing while Gallo will handle pressing and marketing.
Faith Records’ maybe a new label but D Rex and Kabelo are not new to urban Mzansi music and neither are their artists Martin and Howza.
Howza Moses was part of Gunpowder and Black Jacks. He has released his first album “Cut to the Chase “.
Afro pop boy Martin was part of the group Ghetto Lingo. And he has released a self titled album.