The Midas Touch

Since DJ Tira won the title of ‘Smirnoff DJ Competition in 2000’ it was the beginning of a new genre in South African music. From there he went back to Durban and ‘Durban Finest’ was born. DJ Tira made it big whilst not staying in the heart of the musical capital, Johannesburg.

“We saw that there was an opportunity in Durban. What we did was to make sure that we come up with something different. Jo’burg was having their own vibe; [we] in Durban; we like upbeat tempo”.

It seems as if every successful album in South Africa has to have Tira’s touch. It’s hardly surprising then that DJ Tira is behind almost all the successful hit tracks that come under Soul Candy Records. “I think they’ve realized who is the man of the moment; at the moment. If you come up with the idea which I think is gonna work, I will work with you”.

“Without a doubt it is the new South African Kwaito.”

The Afrotainment (his record label) boss has the biggest challenge ahead of him to maintain what he has already achieved. He’s currently working with the multi-award winner ‘Big Nuz’ on his next album. “I’m pretty certain that it’s gonna come out hotter than ever” DJ Tira affirms.

There is no doubt that the Durban sound is leading the scene at clubs home and abroad. Since the introduction of Durban finest, people have been debating whether the original kwaito has lost its sparkle.
Does DJ Tira see Durban Kwaito replacing South African Kwaito at the top? “Without a doubt it is the new South African Kwaito. Everybody is on (sic) upbeat tempo all of a sudden; just like how Durban does it”.

Durban Finest has been rocking clubs locally and internationally touring places like London, Birmingham, Leeds and Swaziland.

DJ Tira will be in the UK this Easter weekend 2009 with Oskido and Thebe ›

Listen to The Mzansi Show featuring Dj Tira on future radio 96.9 FM or on line at www.futureradio.co.uk. If you missed the show then catchup at www.kwaito.co.uk/themzansishow

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